INNOVATIVE PROMOTIONAL PRODUCTS - TRACTION
Traction creates and designs bespoke products for promotional merchandise, branded merchandise, creative promotions, shopper and experiential marketing.
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WHAT WE DO

Traction combines innovation, creativity and perfect execution to deliver product-based consumer promotions, experiential marketing and brand activation solutions. Our main focus? To engage consumers, promote your brands and drive your sales.

Our creative work consistently fuels the most relevant and impactful below-the-line programs for the world’s most iconic brands.

Our team identifies and creates premium items that reflect your brand’s value and point of difference. Our innovative products are designed to support all below-the-line and above-the-line campaigns to inspire consumers to engage with our client’s brand.

 

From a simple local project to a more complex offshore production, Traction has a solution to inspire shopper behavior and reach your campaign objectives. Our internal creative team, designers and engineers present ideas and concepts that are achievable, fit budgets and meet timelines – from large scale bottle speakers to recordable stubby coolers to locally branded pens.

CREATIVE & CONCEPT DESIGN

Traction creates and designs bespoke products for promotional merchandise, branded merchandise, creative promotions, shopper and experiential marketing.

 

Our in-house creative and concept design team uses 3D rendering, 3D printed samples, hand samples and full technical CAD drawings to bring ideas to life. Clients tell us that our realistic visuals make their design choice easy.

 

Our team of fashion, industrial and graphic designers are bursting with ideas and inspiration. Their creativity and innovation drives all our concepts to reality.

  • SERVICES INCLUDE:

    • Rapid Prototyping & 3D Printing
    • Product Development
    • Industrial Design
    • Character Development
    • Apparel Design
    • Packaging Design
    • POS & POP Design
    • Product Illustrations

PROMOTIONAL PRODUCTS

With over 10,000 products available off-the-shelf ready for branding, our team will ensure you have the right products for your marketing and promotional activities.

 

In addition, we design and create bespoke and unique promotional products specifically for your brand.

 

With options to suit any budget and time-frame, our creative team ensures every item delivered enhances brand value and enforces your key messages.

  • PRODUCTS & PREMIUMS FOR:

    • Events and Conferences
    • Staff Incentives
    • Loyalty Programs
    • Corporate Gifts
    • Trade Incentive Programs
    • Media and Product Launches
    • Catalogue Programs

CONSUMER PROMOTIONS

Working directly with businesses, brands or agencies of all sizes, Traction designs consumer must have products that add value to below-the-line campaigns.

 

We’re passionate about developing strong bonds with your consumers – be it product based or service based.

 

Our creative and bespoke products are designed to drive sales, boost brand loyalty and create a wow factor.

  • PRODUCTS & PREMIUMS FOR:

    • Win In Store
    • Gift with Purchase
    • Instant Win Prizes
    • Redemption Programs
    • Self-Liquidating Promotions
    • On-Pack and In-Pack Premiums
    • Collaborations

EXPERIENTIAL MARKETING

Since 2008, Traction has been an integral part of many experiential marketing activities globally.

 

Our team matches themes, events and campaigns to client briefs, then designs and creates a wide range of products to enhance experiential marketing campaigns.

 

Our aim is to create a closer bond between your consumers and brand by supplementing your fun and memorable experience with products that provide a powerful memory long after the activation is complete.

  • PRODUCTS & PREMIUMS FOR:

    • Giveaways & Premiums
    • Bespoke Products
    • Drinkware
    • Signage & Displays
    • Staff Uniforms
    • Showbags
    • Printed Materials

ON & OFF PREMISE VISIBILITY

Traction are specialists in venue visibility pieces for experiential marketing activities – from a one-off event to long-term venue visibility.

 

Every item is designed to ensure your brand is noticed, enhancing your overall marketing activities from very subtle, yet creative pieces, to products designed to create an instant impact.

 

Our creative team leave no stone unturned as we develop and deliver a wide range of products to suit brands from all industries.

  • PRODUCTS & PREMIUMS FOR:

    • Soft Furnishings
    • Signage & POS
    • Cutlery & Ice Buckets
    • Menus & Chalkboards
    • Drinkware & Barware
    • Product Glorifiers & Displays
    • Staff Uniforms
    • Bunting & Flags

POINT OF SALE & POINT OF PURCHASE

Traction produces one-off, semi-permanent or permanent point of sale and point of purchase units.

 

We create products that support and create impact with promotional activity or long-term brand presence, and packaging designed to make your products stand out and be noticed.

 

Using a wide range of materials and innovative technology, we design and create products for all channels including FMCG, liquor, cosmetics, pharmacy and charity.

  • PRODUCTS & PREMIUMS FOR:

    • Product Packaging
    • Display Shippers
    • Floor Displays
    • Illuminated Signage
    • Wooden, Plastic & Metal Signs
    • Indoor & Outdoor Light Boxes
    • Counter Top Displays
    • Store Fixtures
    • Coolroom Displays